Consumers are getting way more health and wellness-conscious than ever before and are starting to grow a deeper relationship with their wellness.There has been a clear shift in consumer behaviour over the years from choosing synthetic to natural, from inorganic to organic and more natural .They are developing more affinity towards herbal based products which often have chemical free compositions to address accumulated issues that people in general experience with their skin by using chemically loaded products over a period of time; such products are, generally free of parabens, synthetic colors and are often premium priced. We invited on #WahWoman (www.wahwoman.in) Cintamani Bhattacharya, Founder of #VaidyamHealthcare, an extensive premium range of natural skin and hair products predominantly, to discuss more about it.
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